About Linen & Flax Co.
Linen & Flax Co. was born out of a passion for two of my greatest loves: home and family. My mission has always been to create livable, inviting spaces where families can feel comfortable and live their best lives — places where memories are made and where they’re proud to call home.
What began as a desire to create this environment for our family grew into the opportunity to do the same for friends and neighbors. One by one, they welcomed me into their homes and entrusted me with their spaces. Over time, I began to trust myself.
Linen & Flax Co. launched in October 2015 as a full-service design, renovation, and new home construction company. At our launch party, every guest left asking the same question: Where can I buy your furnishings and accessories?
Two months later, we had an answer: we opened the Linen & Flax Home store on Canton Street in the heart of downtown Roswell, Georgia. The store offered everything from furniture to accessories, creating the perfect place to shop for any home.
In 2018, Linen & Flax Co. expanded again—this time moving to a larger space on Canton Street and repurposing the original location to launch Linen & Flax Apparel. It felt only natural to offer the same beautiful, livable apparel for everyday life.
Today, Linen & Flax Co. has evolved into much more than a design studio, home products, and storefronts. We are a team committed to building a lifestyle brand that reflects who we are and all we hold dear. Our mission is to provide you with the pieces that set the stage for memories to be made and real life to be lived.
About Chaz
Chaz Easterly is the Founder and Creative Director of Linen & Flax Co., a lifestyle brand offering design services, home goods, apparel, and more. The brand was born from her love of design, passion for people, and her desire to create environments where families can truly feel at home.
A lifelong lover of design and detail, Chaz never imagined she would build something beyond the space her own family called home. But when the recession hit, like so many others, she found herself seeking a way to turn her passion into a profession. That’s when she landed at Pottery Barn, joining the team to help launch their in-home design program. Between her work for Pottery Barn clients and a growing list of friends, family, and neighbors who trusted her with their spaces, Chaz’s confidence and calling continued to grow.
If we were sitting on my couch together, and you asked me about my story, here’s what I’d lean in and say: Linen & Flax Co. exists to help you make life beautiful. Because, honestly, sometimes it really isn’t. Just over ten years ago, I found myself driving up and down Canton Street in tears. I needed a job so badly, but no one would hire me. My resume said: waitress, ministry, and mom. It wasn’t enough to land even a sales associate gig.
Crying, defeated, I whispered, “God, I need a job, but I’m just a mom, just a wife. Just . . . please show me what I have to offer.”
A few weeks later, I found my calling selling pillows at a chain store—and you know what? I loved it. Slowly, my confidence began to grow. I started helping customers design their spaces, and before long, my friends started trusting me to design their homes too.
God lit a fire in me for beauty, for home, for a life well-lived. I knew I had stepped into something sacred. Suddenly, I wasn’t “just” anything anymore—and I realized I never really was.
The name Linen & Flax came to me one day in church, when the word “flax” leapt off the page of the Bible. Flax is ordinary. Forgettable. Easily dismissed among more beautiful blooms. But when flax is broken and stripped down, when it is pressed, crushed, refined, and pressed again, it becomes linen — a fabric fit for a king.
And that’s my story. Beauty from breaking. And maybe, just maybe, you’ll see glimmers of your own story in mine too. When you visit Linen & Flax Co., I hope you see all of that. Whether you stop by for a new dress, a cozy candle, or just a moment to forget the hard stuff, I hope our little shops become soft places to land. I hope you find beautiful things that take your breath away — and I hope it reminds you that when everything is broken, beauty always comes next.
